There’s No Such Thing As Free Wireless
If you’ve watched any of the recent Wireless Field Day presentations, you know that free wireless is a big hot button issue. The delegates believe that wireless is something akin to a public utility that should be available without reservation. But can it every really be free?
No Free Lunches
Let’s take a look at other “free” offerings you get in restaurants. If you eat at popular Mexican restaurants, you often get free tortilla chips and salsa, often called a “setup”. A large number of bars will have bowls of salty snacks waiting for patrons to enjoy between beers or other drinks. These appetizers are free so wireless should be free as well, right?
The funny thing about those “free” appetizers is that they aren’t really free. They serve as a means to an end. The salty snacks on the bar are there to make you thirsty and cause you to order more drinks to quench that thirst. The cost of offering those snacks is balanced by the amount of extra alcohol you consume. The “free” chips and salsa at the restaurant serve as much to control food costs as they do to whet your appetite. By offering cheap food Continue reading