Here’s how Google wants you to buy stuff on mobile
Google is rolling out a new service that lets users buy retail items directly from the search results page on mobile devices, in an effort to make mobile search more useful and give advertisers a new way to attract customers.A new link reading “Buy on Google” will appear in the ads that show up after users search for certain retail items. Clicking on that link will take you to a retailer-branded product page hosted by Google where you can get more information about the product, like reviews, and select item quantities. A checkout button will let you enter and save payment information, and provide a shipping address, before placing the order.Google had been rumored to be prepping the service, which it calls Purchases on Google. On Wednesday, the company talked a little more about how it will look and work, in announcements online and during a retail-focused event in New York.To read this article in full or to leave a comment, please click here





