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Why HBO partnered with Apple for HBO Now
During Apple's most recent special event, the company announced that HBO Now, a new HBO service which doesn't require a cable TV subscription, would premiere on Apple TV.In the days that followed, it was discovered that HBO Now will be an Apple TV exclusive for three months, after which the service will be opened up to other media platforms. Still, with HBO seemingly not needing Apple to get a foothold in the living room, one has to wonder why and how Apple was able to secure a 3 month exclusivity arrangement.Addressing this very topic, HBO CEO Richard Plepler explained as much during a Tuesday interview with CNBC.To read this article in full or to leave a comment, please click here