Hurray! AMD vows to compete in the high-end PC market again, from CPUs to GPUs
AMD has been forced to pick its battles, wary of going toe-to-toe with Intel and its mighty manufacturing machine. But AMD chief executive Lisa Su said Wednesday that it’s time for AMD to re-enter the ring and again commit to high-end, premium products.Su said that AMD plans to launch a new high-performance “Zen” core next year that will be marketed as the AMD FX CPU—AMD’s traditional brand for the high-end gaming market. AMD also plans to add cutting-edge high-bandwidth memory to its forthcoming Radeon graphics products, and address new, emerging markets such as the virtual reality space. Su also said she aggressively plans to go after the data center—not a space consumers may care about, but a high-margin business that Intel has used as a profit center for decades.To read this article in full or to leave a comment, please click here
NFV World Congress is a megaphone for the carriers that have preached NFV for the past two years.