Automatic Signed Exchanges may dramatically boost your site visitor numbers


It’s been about nine months since Cloudflare announced support for Signed Exchanges (SXG), a web platform specification to deterministically verify the cached version of a website and enable third parties such as search engines and news aggregators to serve it much faster than the origin ever could.
Giving Internet users fast load times, even on slow connections in remote parts of the globe, is to help build a better Internet (our mission!) and we couldn’t be more excited about the potential of SXG.
Signed Exchanges drive quite impressive benefits in terms of performance improvements. Google’s experiments have shown an average 300ms to 400ms reduction in Largest Contentful Paint (LCP) from SXG-enabled prefetches. And speeding up your website usually results in a significant bounce rate reduction and improved SEO.
And if setting up and maintaining SXGs through the open source toolkit is a complex yet very valuable endeavor, with Cloudflare’s Automatic Signed Exchanges it becomes a no-brainer. Just enable it with one click and see for yourself.

Our own measurements
Now that Signed Exchanges have been available on Chromium for Android for several months we dove into the change in performance Continue reading