How To Work With A Sponsor For Your IT Blog
For many years, I’ve been working with B2B IT vendors who sponsor content with my company to market their offerings. My co-founder and I have learned many lessons–some the hard way–about dealing with these vendors and the content they create with us.
In this article, I’ll focus on handling a specific scenario. You’ve got a niche blog where you write as a deeply technical expert in a IT field such as cloud, networking, storage, development, or security. Your audience is made up of fellow nerds in similar orbits. You’ve been writing for years, and have developed a faithful audience who reads most of your stuff. After all this time, a real-deal vendor appears, wanting to place a sponsored blog post on your hallowed site. Now what?
You might think the sponsored content itself would be the most complicated part, and that once you hit publish, you’re mostly done. Not really. Back end logistics will likely take up more of your time. There are other considerations, too. Consider them carefully before trying to monetize your blogging hobby.
Mark Sponsored Content As Sponsored
If this is your first sponsored post, you might feel weird about it. The temptation can be to hide Continue reading




