Human Native is joining Cloudflare
Today, we’re excited to share that Cloudflare has acquired Human Native, a UK-based AI data marketplace specializing in transforming multimedia content into searchable and useful data.
The Human Native team has spent the past few years focused on helping AI developers create better AI through licensed data. Their technology helps publishers and developers turn messy, unstructured content into something that can be understood, licensed and ultimately valued. They have approached data not as something to be scraped, but as an asset class that deserves structure, transparency and respect.
Access to high-quality data can lead to better technical performance. One of Human Native’s customers, a prominent UK video AI company, threw away their existing training data after achieving superior results with data sourced through Human Native. Going forward they are only training on fully licensed, reputably sourced, high-quality content.
This gives a preview of what the economic model of the Internet can be in the age of generative AI: better AI built on better data, with fair control, compensation and credit for creators.
For the last 30 years, the open Internet has been based on a fundamental value exchange: creators Continue reading

