The secret to Cloudflare’s pace of Innovation


We are 11! And we also may be a little bleary-eyed and giddy from a week of shipping.

Our Birthday Weeks are one of my favorite Cloudflare traditions — where we release innovations that help to build a better Internet. Just this week we tackled email security, expanded our network into office buildings, and entered into the Web3 world.

But these weeks also precipitate the most common questions I’m asked from my product and engineering peers across the industry: how do we do it? How do we get so much stuff out so quickly? That we are able to innovate — and innovate so quickly — is no happy accident. In fact, this capability has been very deliberately built into the DNA of Cloudflare. I want to touch on three of the reasons unique to us: one relates to our people, one relates to our technology, and one relates to our customers.
Cultivating curiosity
The seeds of innovative ideas start with our team. One of the core things we look for when hiring in every role at Cloudflare — be it engineering and product or sales or account — is curiosity. We seek people who approach a situation Continue reading













