From 0 to 20 billion – How We Built Crawler Hints


In July 2021, as part of Impact Innovation Week, we announced our intention to launch Crawler Hints as a means to reduce the environmental impact of web searches. We spent the weeks following the announcement hard at work, and in October 2021, we announced General Availability for the first iteration of the product. This post explains how we built it, some of the interesting engineering problems we had to solve, and shares some metrics on how it's going so far.
Before We Begin...
Search indexers crawl sites periodically to check for new content. Algorithms vary by search provider, but are often based on either a regular interval or cadence of past updates, and these crawls are often not aligned with real world content changes. This naive crawling approach may harm customer page rank and also works to the detriment of search engines with respect to their operational costs and environmental impact. To make the Internet greener and more energy efficient, the goal of Crawler Hints is to help search indexers make more informed decisions on when content has changed, saving valuable compute cycles/bandwidth and having a net positive environmental impact.
Cloudflare is in an advantageous position to help inform Continue reading




