Helping build a green Internet


When we started Cloudflare, we weren't thinking about minimizing the environmental impact of the Internet. Frankly, I didn't really think of the Internet as having much of an environmental impact. It was just this magical resource that gave access to information and services from anywhere.
But that was before I started racking servers in hyper-cooled data centers. Before Cloudflare started paying the bills to keep those servers powered up and cooled down. Before we became obsessed with maximizing the number of requests we could process per watt of power. And long before we started buying directly from renewable power suppliers to drive down the cost of electricity across our network.
Today, I have a very good understanding of how much power it takes to run the Internet. It therefore wasn't surprising to read the Boston Consulting Group study which found that 2% of all carbon output, about 1 billion metric tons per year, is attributable to the Internet. That’s the equivalent of the entire aviation industry.
Cloudflare: Accidentally Environmentally Friendly By Design
While we didn't set out to reduce the environmental impact of the Internet, Cloudflare has always had efficiency at its core. It comes from our ongoing fight with Continue reading











