Marketing Wins
Off-topic post for today …
In the battle between marketing and security, marketing always wins. This topic came to mind after reading an article on using email aliases to control your email—
One of the most basic things you can do to increase your security against phishing attacks is to have two email addresses, one you give to financial institutions and another one you give to “everyone else.” It would be nice to have a third for newsletters and marketing, but this won’t work in the real world. Why?
Because it’s very rare to find a company that will keep two email addresses on file for you, one for “business” and another for “marketing.” To give specific examples—my mortgage company sends me both marketing messages in the form of a “newsletter” as well as information about mortgage activity. They only keep one email address on file, Continue reading