How White Box Networking is Channeling Trader Joe’s
2018 is a particularly good time to be in the disaggregated networking business. Truth is, it’s never been better – either for the vendors or for the enterprise network managers themselves. The market for network innovation has finally sorted itself out after a long wander through the desert of academic SDN piety, and the hardware that disaggregated Linux-based NOS software runs on is now world class – same ASICs and hardware the legacy guys use, probably even the same power cords if you look close enough.
So where does Trader Joe’s – a highly successful retail food store innovator in the US – possibly come into this equation? Two words: value proposition. While white box NOS vendors like Pica8 did not deliberately set out to emulate the basic business values of Trader Joe’s, it turns out that, well, we basically did. The mapping is eerily similar.
Higher quality at lower cost? Check.
A focus on service and responsiveness? Double check.
Using the same product sources as their larger competitors but without brand-name labels? Triple check.
And, finally, having absolutely everything you need to make a great meal/network without burying you under unnecessary options that make your head spin? Quadruple Continue reading
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