Who won Super Bowl LV? A look at Internet traffic during the game


The obvious answer is the Tampa Bay Buccaneers but the less obvious answer comes from asking “which Super Bowl advertiser got the biggest Internet bump?”. This blog aims to answer that question.
Before, during, and after the game a crack team of three people who work on Cloudflare Radar looked at real time statistics for traffic to advertisers’ websites, social media in the US, US food delivery services, and websites covering (American) football. Luckily, one of us (Kari) is (a) American and (b) a fan of football. Unluckily, one of us (Kari) is a fan of the Kansas City Chiefs.
Cloudflare Radar uses a variety of sources to provide aggregate information about Internet traffic and attack trends. In this blog post we use DNS name resolution data to estimate traffic to websites. We can’t see who visited the websites mentioned below, or what anyone did on the websites, but DNS can give us an estimate of the interest generated by the commercials. This analysis only looked at the top-level names in each domain (so example.com and www.example.com and not any other subdomains).
The Big Picture
To get the ball rolling here’s a look at traffic to Continue reading


