Cloudflare’s privacy-first Web Analytics is now available for everyone


In September, we announced that we’re building a new, free Web Analytics product for the whole web. Today, I’m excited to announce that anyone can now sign up to use our new Web Analytics — even without changing your DNS settings. In other words, Cloudflare Web Analytics can now be deployed by adding an HTML snippet (in the same way many other popular web analytics tools are) making it easier than ever to use privacy-first tools to understand visitor behavior.
Why does the web need another analytics service?
Popular analytics vendors have business models driven by ad revenue. Using them implies a bargain: they track visitor behavior and create buyer profiles to retarget your visitors with ads; in exchange, you get free analytics.
At Cloudflare, our mission is to help build a better Internet, and part of that is to deliver essential web analytics to everyone with a website, without compromising user privacy. For free. We’ve never been interested in tracking users or selling advertising. We don’t want to know what you do on the Internet — it’s not our business.
Our customers have long relied on Cloudflare’s Analytics because we’re accurate, fast, and privacy-first. In September we released a Continue reading



