The Design Mindset (2)

In a comment from last week’s post on the design mindset, which focuses on asking what through observation, Alan asked why I don’t focus on business drivers, or intent, first. This is a great question. Let me give you three answers before we actually move on to asking why?
Why can yuor barin raed tihs? Because your mind has a natural ability to recognize patterns and “unscramble” them. In reality, what you’re doing is seeing something that looks similar to what you’ve seen before, inferring that’s what is meant now, and putting the two together in a way you can understand. It’s pattern recognition at it’s finest—you’re already a master at this, even if you think you’re not. This is an important skill for assessing the world and reacting in (near) real time; if we didn’t have this skill, we wouldn’t be able to tolerate the information inflow we actually receive on a daily basis.
The danger is, of course, that you’re going to see a pattern you think you recognize and skip to the next thing to look at without realizing that you’ve mismatched the pattern. These pattern mismatches can be dangerous in the real world—like the time I Continue reading

Uber faced a challenge. They store a lot of 
